#109 What comms can learn from bulk toilet paper buyers in a crisis

Off the back of Tropical Cyclone Alfred here on the east coast of Australia, we have seen the quick rise of the not-forgotten behaviour seen during the height of the pandemic: toilet paper hoarding.

Now, it may seem silly, and at both times you may have scoffed at the idea... but have you ever actually wondered why people rush to buy toilet paper during a crisis? Because we have. And right now, we're seeing it again. Which is why this week's episode of the Less Chatter, More Matter podcast is diving into the why behind the hoarding, and what we can learn from it in our comms. 

It’s not just about the need—it’s about psychology. In this episode, we explore the behavioural science behind panic-buying and what it reveals about how people respond to change. By understanding these psychological principles, we can better anticipate reactions to change and craft messages that resonate. 

Whether you’re leading a transformation or managing communications, this episode will give you valuable insights into human behaviour... so, get listening!

Links mentioned in this episode:

• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Topic in Ten - have your say!
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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