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Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.

In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear.
Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.

You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.

📍 Website: https://poldancewithdan.com

🤝 Get In Touch
If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.

James W. Heisig, "In Praise of Civility" (Resource Publications, 2021)