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The End of ‘iPhone’
May 21, 2024
Ken Segall, the man behind Apple's 'i' products, discusses the potential of dropping the prefix. They explore Apple's risk-taking history, the naming process and impact of the iMac, and how Steve Jobs' vision shaped the company's success.
07:05
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Quick takeaways
- Dropping the 'i' prefix on Apple products aligns with the company's tradition of bold transformations and innovation.
- The success of the iMac demonstrated Apple's branding creativity and ability to redefine itself in the market.
Deep dives
Apple's History of Bold Transformations
Apple has a history of embracing bold transformations, with Ken Siegel highlighting that dropping the AI prefix on Apple products wouldn't be out of character for the company. Despite risks and changes, Apple has consistently innovated, as seen with the successful transition to new processors and platforms in the past. The Think Different campaign, masterminded by Siegel, alongside the launch of the iMac in 1998, showcased Apple's ability to redefine itself and capture market success.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode