The Asia Tech Podcast welcomed Nathalie Rafeh, CEO of Splashup, to discuss some of the issues and opportunities surrounding starting a brand in today's market. She also acknowledges the challenges of navigating the ecosystem and marketing a brand effectively. Nathalie explains how Splashup, an AI-driven partnerships platform, helps brands connect with complementary brands post-checkout to reach new target audiences.

Some of the larger topics Nathalie covered:

• Why communities are so important for brand building
• How privacy has become a big concern for online shoppers
• The significance and impact of changes in privacy and cookie tracking on the advertising landscape
• How AI enhances the pos-purchase experience to help brands connect with complementary brands
• The insights gained and the power of sharing ideas as a startup advisor at UNSW's Entrepreneurship Division
• Why building a startup is like surfing!

Some other titles we considered for this episode:

1. A Beautiful Entrepreneurial Curse
2. It’s All About the Back and Forth
3. We Are this New Channel That Is More Cost Effective
4. Build a Community First
5. It's Just Like Surfing