The Smart Passive Income Online Business and Blogging Podcast SPI 885: What's Working on Social Media Right Now
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Aug 20, 2025 Explore the shifting landscape of social media, where it's become more about content than connection. Discover key strategies to excel as a content creator in 2025, focusing on precision over breadth. Learn how to craft powerful hooks to capture your audience's attention and why treating each platform uniquely can drive success. Dive into niche marketing and avoid common mistakes that hinder growth. Uncover effective strategies to create genuine engagement and establish your value in the digital ecosystem.
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Create For Strangers First
- Think like you're creating for strangers who might become followers, not just friends who already know you.
- Design content to attract new viewers through algorithmic discovery, not only existing subscribers.
Pokemon Experiments Scaled Rapidly
- Pat Flynn describes his Pokemon content reaching over 4.5 billion views in about a year as a study case.
- He used repeated, focused short-form format to scale cross-platform reach quickly.
Social Media Is Now Media
- Social media has shifted from connecting friends to matching content with strangers via algorithms.
- This shift lets small accounts achieve massive reach if the content matches viewers' interests.