Boutique owner Jessica Richards shares her strategy for discovering the new beauty products you won’t be able to live without. Some are “clean,” some are traditional, and many are sustainable, but they’re all must-haves, like the natural bug spray that actually works, the revolutionary hairbrush designed for post-chemo patients, and the women’s “pleasure serum” that she can’t keep in stock at her shop, Shen Beauty. Plus, Jessica discusses the retail trends shaping the beauty industry and offers excellent advice for small-business owners, entrepreneurs, and anyone thinking of starting their own wellness, sexual health, cosmetics, hair, or skincare line. -- Links and sponsors: fatmascara.com/blog; Shop the products mentioned on this episode: myshlf.us/fatmascara; Private Facebook Group: Fat Mascara Raising a Wand; Social media: @fatmascara, @jessicamatlin, @jenn_edit; Submit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at +1 646-481-8182.

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