In episode 193, we’re excited to welcome Sunny Lu, Founder of Vechain, a pioneering blockchain ecosystem that has been demonstrating the power of crypto to drive sustainability efforts since 2015.

In this episode, you will learn:

How blockchain can eliminate greenwashing and build trust in ESG & environmental initiatives.
How Web3 empowers individuals, organizations, and businesses to create real world climate impact through VeBetterDAO.
Lessons from Sunny Lu’s journey building a multi-billion-dollar, sustainability-focused cryptocurrency ecosystem.

--Key Takeaways--

Transforming Small Actions into Collective Impact with Blockchain: Web3 enables the digitization of positive actions, bringing them onchain to showcase collective impact. This creates a powerful marginal effect, where even small individual efforts contribute to a larger, verifiable movement toward sustainability.
Fixing the Trust Deficit in Sustainability with Web3: A major issue in ESG initiatives is the lack of trust. Blockchain solves this by ensuring transparency—bringing sustainability data onchain, making it accessible, verifiable, and resistant to greenwashing.
Ignore the Noise - Stay True to Your Vision: Web3’s fast-moving nature is both inspiring and overwhelming. Many founders get caught up chasing trends instead of sticking to their mission and making sure they have a solid product. Success comes from staying focused on your long-term vision, and user-growth, rather than jumping from fad to fad.
2025 - The Year of Enterprise Adoption in Web3: Sunny predicts 2025 will be a breakout year for enterprise blockchain adoption. Expect to see more major partnerships between corporations and Web3 projects, as well as increased use of crypto rails for ESG initiatives and sustainability efforts.

--Full shownotes with links available at--
https://www.cryptoaltruism.org/blog/crypto-altruists-episode-193-vechain-from-greenwashing-to-proof-tokenizing-esg-and-real-world-impact-with-blockchain

Thank you to PIPE gDAO for sponsoring the Crypto Altruism podcast!

PIPE gDAO is leveraging blockchain for their University Real World Asset IP Launchpad that helps bring groundbreaking ideas from lab to market. By joining the Pipe Associate Network (aka PAN), associates can create a profile highlighting their skills, be notified of opportunities, and then contribute fractional work to pre-IPO companies in return for equity and tokens.

--Support us with a Fiat or Crypto contribution--
Learn more at cryptoaltruism.org/supportus

--DISCLAIMER--
While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it’s important that you do your own research and confirm the legality of the project. More info at cryptoaltruism.org.

YS Big Conversations Episode 8 - Talking about... Evangelism