Today, Explained

Why horror kills at the box office

73 snips
Sep 14, 2025
Alison Wilmore, a film critic at Vulture and New York Magazine, dives into the monstrous success of horror films at the box office. She discusses the psychological allure of the genre, exploring how horror evokes both fear and laughter. Wilmore reveals the unique blend of horror and comedy in films, and traces the evolution of horror cinema from its roots to contemporary hits. The conversation also highlights the profitability of low-budget horror films and the thrilling communal experience they create among audiences.
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INSIGHT

Horror Thrives In Theater Crowds

  • Horror delivers communal, visceral fear that amplifies the theatrical experience.
  • Audiences feed off collective reactions like nervous laughter and synchronized jumps in dark theaters.
INSIGHT

Low Budgets, High Returns

  • Horror is historically very profitable because it often requires modest budgets and relies on psychological scares.
  • Filmmakers can create effective dread without expensive CGI, making horror a high-return genre.
INSIGHT

2025: A Record Year For Horror

  • 2025 marked a record domestic year for horror with over a billion dollars grossed early in the season.
  • Sequels, auteur-driven films, and mainstream directors boosted horror's box office performance.
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