Merchants of Doubt, by Naomi Oreskes & Erik Conway
Oct 30, 2018
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Naomi Oreskes and Erik Conway discuss the tactics used by influential physicists to prevent regulation on issues like smoking, acid rain, ozone hole, and global warming. They explore the role of the tobacco industry in disguising scientific evidence on smoking and cancer. The podcast also highlights the Reagan administration's doubt on acid rain and the success story of science-based regulation addressing the ozone hole. It touches on the role of Cold War heroes in the climate debate and emphasizes the need for unbiased science.
The tactics used by a group of scientists, connected to industries like tobacco and fossil fuels, to create doubt and hinder policy action on issues like smoking, acid rain, the ozone hole, and climate change.
The success in addressing the ozone hole demonstrated that regulations based on scientific consensus can be effective when science is protected from the corruption of special interests.
Deep dives
Merchants of Doubt: How Science Can Be Corrupted by Money and Politics
Merchants of Doubt, written by Naomi Oreskes and Eric Conway, explores the tactics used by a handful of scientists to obscure the truth on various issues, from tobacco smoke to global warming. These scientists, who were well-connected and had ties to the federal government, used their influence to shape public perception of science according to their political philosophy, which revered free market capitalism. They partnered with think tanks and corporations to challenge scientific evidence and create doubt, receiving funding from industries like tobacco and fossil fuels. Their strategy was to leverage uncertainties in the science, to present a false sense of controversy, and hinder policy action. This science denialism began with the tobacco industry to resist regulations on smoking and continued with acid rain, the ozone hole, and climate change. The book showcases that these campaigns were not scientific debates but rather misinformation intended to protect industry interests.
The Tobacco Industry's Hijacking of Science and Manufactured Doubt
The tobacco industry, alarmed by research linking smoking to cancer, made a fateful decision to challenge the scientific evidence. They hired a public relations firm to manufacture doubt and create distracting data to obscure the truth. They infiltrated the scientific community, funded research into alternative causes of cancer, and cultivated industry-friendly scientists who could testify on their behalf. By leveraging uncertainties and casting doubt on the link between smoking and cancer, they successfully created a perception of scientific controversy and delayed regulation. Though the majority of scientists and health professionals agreed on the dangers of smoking, the tobacco industry's misinformation campaign created an environment where the public believed there were two legitimate scientific views on the issue.
Manufacturing Doubt to Prevent Regulation on Acid Rain
The same group of scientists who worked with the tobacco industry also used their tactics to prevent regulation on acid rain. Working with the electricity industry, they utilized uncertainties in scientific research to question the severity of acid rain and shift the focus from the environment to the economy. By downplaying the scientific evidence and highlighting insignificant uncertainties, they successfully prevented significant regulation of industrial emissions that caused widespread acid rain in the northeastern United States. The media coverage amplified their doubt message, creating a false perception of scientific debate when in reality, the scientific consensus was clear.
The Success and Exception of Ozone Hole Regulation
Unlike tobacco smoke and acid rain, the issue of the ozone hole presented a case where science-based regulation succeeded despite the merchants of doubt. As scientists discovered the ozone-depleting effects of chlorofluorocarbons (CFCs), the tobacco industry tactics of manufacturing doubt were rejected. The burden of proof was shifted to the CFC industry, forcing them to prove that their products didn't harm the ozone layer. DuPont, a major CFC manufacturer, even supported the conclusions of the scientific community and ceased production of CFCs. The success in addressing the ozone hole demonstrated that when science is protected from the corruption of special interests, regulations based on scientific consensus can be effective.
Merchants of Doubt is not just a book about how illusions of scientific controversy have been constructed, it’s also about the people who constructed them, and its most shocking revelation is that the very same people used the very same strategy to prevent regulation on cigarette smoking, acid rain, the ozone hole, and global warming over the span of nearly 50 years.