What comes first in a premium brand? A great product, or a market niche? That’s the question Brad Parkes, the Co-Founder of Palm Republic Rum is sitting down with us to resolve. He discuss building a premium brand in a category that isn’t always renowned for quality, getting people to change their mind about rum, and bringing a blended product to market in a world that’s a little single origin obsessed right now.

PLUS, Do people become night owls because they’re bartenders, or become bartenders because they’re night owls? Greg & Sother discuss.

Follow Palm Republic at @palmrepublicrum

LINKS

Become a Regular
Check out bartender.com and use promo code Speakeasy for 15% off!
For resources on dealing with cold, hard water agents in your community visit nouswithoutyou.la/ and @thenycalliance
The Speakeasy is on YouTube!
Check out Quiote Imports and use promo code “Speakeasy” for free shipping.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rum Through the Jungle with Brad Parkes