Waveform: The MKBHD Podcast
A Portless iPhone Chat with Mark Gurman, $500 Airpods Max, & Samsung's Disappearing Charging Brick
Dec 11, 2020
In this engaging conversation, Mark Gurman, a leading Apple reporter from Bloomberg, dives deep into Apple's latest moves. They discuss the $500 price tag on the new AirPods Max and its market implications. The talk turns to the fascinating possibility of portless iPhones, analyzing both user benefits and potential challenges. They also unpack Samsung's decision to exclude charging bricks with new releases, highlighting a trend in tech. Gurman’s insights shed light on the future of smartphones and how these changes could redefine user experience.
01:09:54
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Quick takeaways
- Apple positions AirPods Max as premium to set quality standard for future releases.
- Sony WH-1000XM4 offers competition in comfort, pricing against AirPods Max.
Deep dives
Apple's Premium Strategy with AirPods Max
Apple launches high-end AirPods Max at $550 as a premium product to establish audio technology leadership, similar to Pro Display XDR. The strategy focuses on launching a top-tier product to pave the way for future more accessible versions, creating a perceived standard in audio quality. The expensive AirPods Max aims to set a high benchmark, leading to potentially more affordable variants in the future for wider adoption.
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