OnBase: Smashing Sales and Marketing Misalignments Ep. 404 | Mastering the Art of Internal Account-Based Strategies
Episode Summary
In this episode of Sunny Side Up, host Chris Moody interviews Jessica Woodside, an experienced marketer specializing in account-based strategies. They delve into the world of internal account-based strategies and discuss Jessica's approach to multiple markets and strategic focus areas. Jessica highlights the importance of collaboration and alignment with cross-functional teams, emphasizing the value of stakeholder input and the need to report meaningful metrics that align with organizational goals. She shares insights on celebrating success, maintaining work-life balance, and finding personal fulfillment outside of work. Jessica also emphasizes the significance of failing forward and taking risks in account-based strategies. She suggests creating personalized content and leveraging brand recognition to expand visitors' understanding of their product portfolio.
About the Guest
Jessica Woodside is an experienced marketer with a diverse background in literature, dance, and an MBA in Marketing. With over 14 years of experience, she excels in creating marketing strategies that blend digital and traditional tactics, yielding measurable results for B2C and B2B brands. Apart from her professional pursuits, Jessica is an avid reader, hiker, dancer, hot yoga enthusiast, and devoted cat mom.
Key Takeaways
- Strategic focus areas are essential when approaching multiple markets in account-based strategies.
- Collaboration and alignment with cross-functional teams are crucial for success.
- Meaningful metrics and reporting are necessary to demonstrate the impact of marketing efforts.
- Celebrating success and maintaining work-life balance is important for overall well-being.
- Failing forward and taking risks are key components of successful account-based strategies.
- Personalized content and leveraging brand recognition can enhance visitor engagement.
- Creating a dedicated workspace and setting boundaries contribute to work-life balance.
- Enjoying personal passions outside of work enhances fulfillment and productivity.
- Success in account-based strategies often comes from laser-focused targeting.
- Understanding intrinsic motivation is crucial for effective marketing.
- Balancing candor and trust within teams fosters a healthy work environment.
- Embracing failure and learning from it is an integral part of growth and improvement.
- Leveraging input from stakeholders can provide valuable insights and perspectives.
- Find the people in your organization who already understand the value of marketing.
- Report out on metrics that matter to the organization and are meaningful.
- Connect what you're reporting to actual ROI.
- Focus on case studies for specific problems solved for end users.
- Celebrate small wins and find traction with account-based marketing strategies
Quote
“Ultimately, you've only got one life, and you should enjoy what you do. You should be fulfilled by what you do, but it shouldn't be all that you do.” - Jessica Woodside
Recommended Resources
Books
Shout-out
Dave Gerhardt – Founder at Exit Five
Connect with Jessica Woodside | Follow us on LinkedIn | Website | LinkedIn