Crush the Rush™: The Female Entrepreneur Podcast for Sustainable Business Growth 560 - Stop Over-Marketing: How to Position Your Expertise So Clients Come to You with Dr. Michelle Mazur
Struggling to get your marketing to actually work? In this episode, I’m joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today’s economy. If your content feels like it’s going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process.
Today you will hear:
- The telltale signs your messaging is off—and how to diagnose the problem.
- How to use voice of customer research to create content that truly resonates.
- Michelle’s “do less but better” approach to marketing for more qualified leads.
- Why your message should adapt to focus on functional needs during economic uncertainty.
- Simple steps to cut ineffective tactics and double down on what works.
CONNECT WITH DR. MICHELLE:
Website: https://drmichellemazur.com
LinkedIn: https://www.linkedin.com/in/drmichellemazur/
FREE Resources:
Market Like an Expert: https://drmichellemazur.com/CTR
3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion
🔗 LINKS MENTIONED:
🎧 Download the New Anti-Social School™ Workshop → https://www.hollymariehaynes.com/workshop
🌟 Join our new Anti-Social School™ (completely revamped and redone for 2025) and build your audience with less stress now → https://www.hollymariehaynes.com/antisocial
🌎 Website → hollymariehaynes.com
📲 Follow Along on Instagram → @thehollymariehaynes
💬 Loved this episode?
Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!