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David Sinkinson, co-founder of AppArmor, shares his entrepreneurial journey and the lessons he learned along the way. He challenges startup myths and emphasizes the importance of finding the right co-founder. The conversation covers topics such as the need for funding, the psychology of being a founder, the evolution of AppArmor's product, the slow sales cycle in selling to colleges, and the impact of COVID-19 on the business. AppArmor was eventually sold for $40 million.
The conversation explores the psychology behind valuations and acquisitions in the software business. It highlights the concept of the 'mighty middle' where businesses sell for millions of dollars, but are not the multi-billion dollar giants. The discussion also touches on the challenges and opportunities of building a SaaS company, the importance of timing in seeking funding, and the benefits and complexities of working with family members. The guest also shares insights from his book 'Startup Different' which offers a chronological account of his company's journey and busts 33 myths about entrepreneurship.
Takeaways
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io/
Find out more about Startup Different here:
https://www.startupdifferent.com/
Learn more about David Sinkinson here:
https://www.linkedin.com/in/davidsinkinson/
Sign up for the Startup Hustle newsletter:
https://newsletter.startuphustle.xyz/
Sound Bites
Chapters
00:00 Introduction and Background
04:10 The Importance of Finding the Right Co-founder
07:05 Evolution of a Product: Listening to Customer Feedback
13:09 Navigating the Slow Sales Cycle in Selling to Colleges
15:59 Adapting to Market Changes: The Impact of COVID-19
18:20 Successful Exit: Building a Business Over Time
22:40 Valuations and Acquisitions in the Software Industry
25:17 The Importance of Timing in Seeking Funding
29:43 Taking the Money and Running
31:37 Insights from 'Startup Different' Book
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