This week on the Be Epic podcast, Brent sits down with Nelson Peacock, President and CEO of the Northwest Arkansas Council. They discuss the council's work in supporting entrepreneurs, recruiting businesses, and diversifying the regional economy. Nelson shares his diverse career path working in government, higher education and economic development and how he made his way back to Arkansas after growing up in Eastern Arkansas and attending the University of Arkansas. During the discussion Nelson shares his focus and the council's emphasis on prioritizing quality of life as Northwest Arkansas faces growth pressures. Brent and Nelson also explore the opportunities for Northwest Arkansas and the University of Arkansas to continue to fuel the entrepreneurial ecosystem and venture capital investment in the region.