The Smart Passive Income Online Business and Blogging Podcast SPI 886: What's Working on Email Newsletters Right Now
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Aug 27, 2025 Discover the rising trend of unique email newsletters that are generating impressive incomes. Learn about niche topics that can captivate audiences, from vocabulary tips to keto recipes for bodybuilders. Explore fresh strategies for maximizing engagement and retention to turn your newsletter into a flourishing business. Understand the importance of adapting to modern challenges in online marketing, including effective monetization methods and the best tools to enhance your growth. It's time to rethink your approach to email.
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Unexpected Newsletter Winners
- Pat shares real examples: Word Daily sends one vocabulary word daily and gets 58 million opens per month.
- He also mentions keto-bodybuilding recipes and a good-news newsletter that achieved massive reach and revenue.
Define Your Newsletter's Job
- Use the "jobs to be done" frame: focus on the problem your newsletter solves, not just the topic.
- Clear problem statements make subscriptions and opens more likely.
Pick Hyper-Niche Or Hyper-Scale
- Choose hyper-niche or hyper-scale; avoid the vague middle that kills growth.
- Examples: sourdough troubleshooting or daily vocabulary are far better than generic topics.