The Straits Times Podcasts S2E9: A restaurant that also serves BYD EVs
Three finance graduates had used data to create a business that completes the BYD experience in a restaurant
Synopsis: Every 3rd Wednesday of the month, The Straits Times examines not just vehicle prices but wider transport issues and trends connected to public and private transport.
While other car dealerships put a cafe in their showrooms, 1826’s car selling business is built into its restaurants. In this episode, two of 1826’s three founders, Davin Ongsono and Sean Tan, reveal some of the secret ingredients to the company’s ability to sell cars in Singapore.
Highlights (click/tap above):
4:00 The food and beverage part of the business gets the priority
12:00 Background of 1826’s co-founders
19:00 Disruptor to the conventional way of the food and beverage business
30:00 Playing on the unique features of the electric vehicles to spark buying interest
38:00 How BYD bids for certificates of entitlement (COEs)
47:00 Spreading the message on green mobility
Read Lee Nian Tjoe's articles: https://str.sg/wt8G
Follow Lee Nian Tjoe on LinkedIn: https://str.sg/iqkJ
Read more COE articles: https://str.sg/iGKC
Host: Lee Nian Tjoe (niantjoel@sph.com.sg)
Produced & edited by: Teo Tong Kai, Eden Soh and Chen Junyi
Executive producers: Ernest Luis and Lynda Hong
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