„I am quite confident that the generation after us will also find solutions in regular play and regular toys“ - Christopher Becker is an internationally sought-after professional in the fields of licensing and franchising, as well as an expert in children’s toys, consumer goods and much more. He was the Senior Licensing Manager for Lucasfilm, Disney and Marvel for all three German-speaking countries, the Head of Licensing for The Walt Disney Company in Switzerland, the European Franchise Director for Sesame Workshop and he is currently the Director of Licensing and Partnerships at tonies. Join podcast host Christina Rees, one of the Emotioneers from MACK Magic, in this inspiring conversation about the future of physical toys, game related content and audio-based entertainment. Will physical games and toys soon be pushed aside in favor of more high-tech or digital ones? What will the toys of the future look like? And what components, features and hybrid forms will we be seeing? „Toys will never die!“ Tune in to this podcast episode and embark on an exciting journey into the world beyond!

A MACK One Original Podcast.