Tame the Mobile Beast How OneFootball's VP of Product Management is Creating a Unified Digital Fan Experience
In this episode of Tame the Mobile Beast, Tom Butta is joined by Pietro Lambert, Vice President of Product Management at OneFootball, to talk about how the platform is delivering a unified fan experience to its 100M+ users.
Throughout their conversation, Tom & Pietro cover the strategies OneFootball utilizes in creating a seamless and engaging fan experience across both web and mobile. Pietro highlights the evolution of the platform from a basic score app to the robust digital ecosystem it is today. Their goal? To be the one stop shop for anything a football fan needs, from merch and tickets to highlights and news stories.
A key part of Pietro’s approach to staying close to OneFootball’s user base is what he calls “Breakfast Club,” his daily routine where he and the team review user feedback from real reviews. This live engagement not only helps his team quickly identify and address user issues, but also serves a more holistic purpose by truly connecting the team with their users.
The discussion also touches on the importance of having a clear mission and aligning the entire organization behind it. Rather than prescribing solutions and building a “Feature Factory,” Pietro empowers his team to tackle the right problems, encouraging innovation and accountability. This approach ensures OneFootball stays ahead in delivering standout fan experiences.
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Guest Quote
"If you are close to the user and really understand what they want, you really create something that is meaningful for them. And they come back because you are delivering against that promise." – Pietro Lambert
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Time Stamps
00:53 Meet Pietro Lambert from OneFootball
01:06 OneFootball’s Goals
02:02 The Beast of the Week: Disjointed Fan Experience
03:13 Creating a seamless user experience
04:45 Building a one-stop shop for football fans
08:03 Engaging users with native experiences
14:38 Driving user engagement with notifications
17:30 Understanding and engaging your user base
19:56 Balancing user needs and business goals
21:29 Importance of a clear mission
25:50 Tracking metrics and user engagement
30:00 Community moderation and user interaction
31:14 Empowering the product team
33:43 Rapid Fire Questions
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Links