Back in 2014, Justin Moore made the leap to become a full-time creator. Since then, Justin has evolved into a leading Sponsorship Coach and founder of Creator Wizard, a community that helps creators negotiate dream brand partnerships, ensuring they don't leave thousands on the table.
With over $4M earned working with brands and having run an influencer marketing agency for over seven years, Justin has not only built a successful career but helps other creators earn millions more.
In this episode, Justin unpacks his transition from medical device product management to entrepreneurship, the difficult decision to close a successful agency while being over $100k in debt, and the origin of his company, Creator Wizard. He delves into how personal branding influences business decisions and why creators must take ownership of their businesses.
We also explore:
- The creation of Creator Wizard and the intricacies of brand partnerships and sponsorships
- The importance of audience alignment and the shift from being an influencer to an educator
- The impact of sponsorship deals and the need for creators to take ownership of their business
- Emphasizing the journey over hitting milestones and the importance of serving others
On a deeper level, we uncover the tough decisions Justin has made to reach his current success. Not all paths to entrepreneurship are linear.
Episode Chapters
00:00 The Origin Story: Transition from Medical Device Product Management to Entrepreneurship
20:00 The Impact of Personal Branding: Lessons from Rebranding and Mistakes Made
38:28 The Dynamics of Brand Partnerships and Sponsorships: Navigating Audience Alignment and Strategy
40:23 Navigating Creator Sponsorships: Challenges and Opportunities
45:06 From Influencer to Educator: The Shift in Creator Strategy
55:22 The Impact of Sponsorship Deals: Taking Ownership of Your Business
01:13:15 Serving Others: The Journey Over Milestones
Connect with Justin here: https://www.creatorwizard.com/
This show also features a special guest, Paul Jamison, host of the Green Industry Podcast. You can connect with him here: https://www.thepauljamison.com/
This show is produced and presented by Circle, where creators turn pro.