The Innovative Agency 188. Attracting, Retaining and Developing Talent, with Laurie Mikes
Summary
Laurie Mikes, chief operating officer of Second Wind, an advocacy and resource organization for small- and mid-sized agencies, joins the discussion on attracting, retaining and developing talent post-pandemic. Set your agency up for success by honing in on your greatest asset — your people.
Intro
As an agency owner, your people are your greatest asset. But challenges around staffing are keeping many leaders up at night. For this episode of the Innovative Agency, we’re diving into what you can do to attract, retain and develop talent in order to put your business on the right path.
What You Will Learn in This Episode
- The silver lining of lean agency teams
- How to find balance in salary disparity between new hires and legacy employees
- How to structure job growth and advancement
- Why transparency is key for agency owners
- How to think about remote working options to retain employees
- Where agencies are having success finding candidates
Bio
Laurie Mikes has been with Second Wind since 1996 and currently acts as Chief Operating Officer. She oversees the daily operations of the business while keeping one finger on the pulse of the industry. Laurie is deeply involved with member agencies, emailing and speaking with them on a regular basis. Whether it's providing guidance about financial matters, agency growth or operations, her years of experience bring valuable insight and perspective to agencies looking to build a successful sustainable business. When not at work, Laurie can be found enjoying outdoor activities with her two sons, volunteering her time at school and renovating old properties around town with her husband.
Resources