
Driven by Data: The Podcast
S4 | Ep 23 | Increasing Enterprise Value; How Private Equity is Leveraging Data & AI to Fuel Growth with Caroline Zimmerman, Director of Data Product & Strategy at Profusion
Apr 9, 2024
Caroline Zimmerman, Director of Data Product & Strategy at Profusion, talks about how private equity firms leverage data & AI for growth. They discuss the unique definition of value in PE, the role of data in value creation, and the challenges faced in the D&A community. The podcast explores the differences between PE-backed firms and others, the power of growth modeling, and the career opportunities for Data Leaders in PE.
50:01
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Quick takeaways
- Private equity values enterprise value and uses data analytics for growth modeling and customer enablement.
- PE data analytics focus on vertical growth initiatives, face cultural challenges, and demand a blend of technical and business expertise.
Deep dives
Value-driven Insights in Private Equity Data Analytics
Private equity firms are leveraging data analytics to fuel growth. The research identifies top-line headlines like the clear definition of value in private equity as enterprise value and the focused time horizon of 3 to 5 years for investments. Data and digital leaders in PE have a unique mix of technical depth and strategic acumen, enabling evidence-based decision-making. The study highlights the significance of growth modeling, customer enablement, and pricing as key ROI positive areas that directly impact profitability and valuation multiples.
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