If you're a coach, content creator, service provider, or blogger and you're still betting on Instagram to grow your business, this episode of The Blogger Genius Podcast might just change your mind.

My guest, Scott Aaron, a top LinkedIn expert and author of The LinkedIn Book for Sales and Marketing, shares why LinkedIn is where the real business-building magic happens—and how to tap into it even if you're not a "corporate type."

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Why Instagram Isn’t Enough Anymore

Instagram may be where you're posting regularly, chasing likes, and hoping to go viral—but that doesn't necessarily translate into customers or sales.

Here’s why Scott says LinkedIn is a smarter bet:

✅ Higher-Income Users The average Instagram user makes under $30,000 a year. On LinkedIn? Most users earn $75,000–$100,000+, meaning they have money to spend.

✅ Decision-Makers Are on LinkedIn 88% of users are in decision-making roles. These are people who can say YES to hiring you, buying from you, or partnering with you.

✅ Less Competition for Attention Only 1% of LinkedIn users post content weekly. That means your content has a much better chance of standing out and being seen.

But I’m a Blogger… or a Dog Trainer… or a Food Creator. Is LinkedIn Still for Me?

Yes! According to Scott, if your content is educational, informative, and solves problems—there’s a place for you on LinkedIn.

✅ Bloggers can offer tips or insights that appeal to professionals trying to manage work-life balance. ✅ Dog trainers? Professionals own dogs too. ✅ Food creators? Busy professionals need help with healthy, quick meals.

The key is positioning yourself as an expert and sharing helpful content—not just “fun” or viral entertainment.

How to Set Up Your LinkedIn to Convert Visitors Into Leads

Scott recommends being intentional with every part of your LinkedIn presence:

Avoid the “Resume Look.” Instead, treat your profile like a landing page.
Add Clickable Links. At the top of your profile and in the Featured section, link to your:
- Lead magnet or freebie
- Website
- Podcast
- Calendar link
Post with a Purpose. Never post just for vanity metrics. Each post should add value and end with a call-to-action, like:
- “What was your biggest takeaway?”
- “Comment ‘yes’ if this resonates.”

💡 Pro Tip: Don’t add external links in the body of your post—drop them in the first comment instead so LinkedIn doesn’t throttle your reach.

The 3 Tools Scott Uses to Grow His List (and You Should Too)

Clickable Links in Your Profile Drive people to sign up for a freebie, book a call, or check out your podcast.
LinkedIn Newsletter When you publish your first newsletter, LinkedIn invites ALL your connections to subscribe—and will continue promoting it via email and notifications. (Scott’s open rate? 38–42%!)
LinkedIn Live Scott turns each live into a podcast episode and repurposes it into 84 pieces of content. He adds a simple CTA in every live like, 👉 “Comment ‘workshop’ below, and I’ll send you the link.” …then personally sends the opt-in link to new subscribers.

Repurpose Like a Pro: One Live = 84 Pieces of Content

Scott’s streamlined content strategy:

💻 Pre-records LinkedIn Lives using StreamYard
🎙 Publishes them as podcast episodes
🎥 Uploads to YouTube
✂️ Uses Opus Pro to create short clips
📲 Shares clips as Reels, Shorts, and on LinkedIn

Each piece drives people to the same opt-in, keeping his strategy simple and focused.

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Final Thoughts

LinkedIn is no longer just a place for résumés and recruiters. It’s a goldmine for creators, bloggers, and service providers who want to build authority, grow their email lists, and attract high-quality leads.

By showing up consistently, being helpful, and optimizing your profile and newsletter, you can create a powerful system for business growth—without needing to dance on Reels or chase algorithms.

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