Stop Flying Blind: Making Sense of Marketing Metrics

Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?”

A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can harness the power of marketing metrics strategically to steer your business towards growth and profitability. Tune in to find out which key metrics you need to track and how you can streamline the process while gaining valuable insights to optimize your marketing efforts.

SHOW NOTES:https://themichellefernandez.com/podcast/285

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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!