In the sixth episode, The Earth Prize team spoke to Norman Crowley a serial entrepreneur, who founded and sold three businesses for over three-quarters of a billion dollars before the age of forty. He founded AVA in 2021, a company which transforms some of the world's most desirable classic cars to electric. AVA has assembled a team of accomplished engineers with a Formula 1 pedigree, who have spearheaded major automotive brands and contributed to the prototype design of groundbreaking supercars. Their collective expertise is unmatched in the industry. The primary objective of AVA is to create cars that not only boast the lowest carbon footprint on the road but are also manufactured with minimal impact on the environment. This commitment drives their pursuit of sustainable automotive solutions.

Reviving large-scale car manufacturing in Ireland has been a rare endeavor since the closure of DeLorean in the 1980s. However, Norman, who hails from a location in close proximity to Henry Ford's birthplace, embraces challenges fearlessly. Norman's commitment to being part of the solution for global climate issues is unwavering. He fearlessly calls out those who contribute to the planet's deterioration or neglect their responsibility to drive necessary changes. Choosing to be part of the global climate solution instead of the problem, Norman is not afraid to call it as it is and identify those that are failing our planet or shirking their responsibility in making this required change. He believes sustainability as we know it is defined by the limits it places on our lives - having less, doing without, choosing a less convenient option.

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Norman Crowley: https://twitter.com/normancrowley1?lang=en