

DTC Healthcare with 23andMe CEO Anne Wojcicki
Apr 24, 2022
Anne Wojcicki, CEO of 23andMe, dives into the transformative impact of direct-to-consumer genetic testing on healthcare. She explains how understanding our genes can lead to more personalized medicine and discusses the gaps in integrating genetic insights into primary care. The conversation touches on the company’s strategic move to acquire Lemonade Health for enhancing healthcare solutions. Additionally, Wojcicki reveals how genetic data is reshaping drug development and what the future holds for 23andMe in this evolving landscape.
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Origins of 23andMe
- Anne Wojcicki's inspiration for 23andMe stemmed from her time as a Wall Street investor in genetics companies.
- She was excited about genetics' potential but dismayed by its slow adoption in healthcare.
Direct-to-Consumer Advantage
- Direct-to-consumer genetic testing bypasses physician and insurance barriers, increasing access.
- Wojcicki believes this approach maximizes access, unlike the U.S. healthcare system's focus on maximizing margins.
Targeted Testing
- 23andMe analyzes specific genetic variants known to differ between humans, not the full genome.
- Whole-genome sequencing offers limited additional value for most individuals given its higher cost.