18: Everyone Is Playing The Agency Game WRONG - Tommy Patterson + Brandon Fink

Tommy Patterson & Brandon Fink (Co-Founders - WKND Agency) share stories of childhood trauma, making $15 million from KN-94 mask sales at the start of the pandemic, and how to create an agency that can’t stop growing. In this episode, Tommy & Brandon share how they got into digital marketing, how they met and decided to team up, and the strategies they’ve used to grow WKND agency into the dominating force it is today…In under 6 months. They give their best tips to make accurate and profitable market predictions, and how to find clients that are willing to grow with you. 

Tommy grew up with nothing, and after getting evicted at 9 decided “I’m going to be a millionaire.” He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest-growing agencies in the eCommerce space. 

Brandon lived two lives as a child, between his father’s trailer and his mom’s two-story house. After his last attempt at college he got into sales, and since then has worked alongside Tommy Patterson to grow WKND agency into a multi-million dollar business. 

Together Tommy and Brandon have generated over $420M in sales for their clients and have helped hundreds of businesses grow into 7 figure powerhouses. 

FOLLOW TOMMY  Instagram: https://www.instagram.com/tommypatterson Twitter: https://twitter.com/tommypatterson_

FOLLOW BRANDONInstagram: https://www.instagram.com/wkndcmo/ Twitter: https://twitter.com/WKNDCMO

FOLLOW WKND DIGITAL & WKND INVESTMENTSInstagram: https://www.instagram.com/wknddigital/ Facebook: https://www.facebook.com/wknddigital WKND Digital Website: https://www.wknddigital.com/ WKND Investments Website: http://www.wkndinvestments.com

TIMESTAMPS:00:00 - Podcast Start02:20 - You Were A Child Of The Corn?04:40 - A Sidewalk, An Eviction, And The Start Of A Dream 10:51 - Wanna hear a crazy story?17:32 - A mid-life crisis at 2619:16 - Going back to school23:26 - Not doing anything that anyone couldn’t do24:57 - When did you start WKND29:39 - Brandon's backstory36:54 - What Tommy and Brandon have in common38:03 - When Brandon met his wife41:59 - Brandon's last attempt at school 43:52 - Getting into sales44:51 - Brandon's on the news51:23 - Sleeping on a coach to find a job53:53 - Brandon starting his own brand56:16 - Where Tommy and Brandon met59:02 - Billboards01:00:26 - How they got connected01:32:00 - Don't focus on money01:02:13 - Do you think short-term money focus is greedy?01:05:60 - What they could create working together01:07:20 - Where are you located01:09:08 - Selling masks during the pandemic01:13:31 - Starting a business in a gold rush01:16:32 - Seeing the slow down coming01:17:16 - Starting WKND01:21:04 - What were the keys to scaling so quickly01:22:15 - How many  agencies did you acquire in 202101:24:12 - What he realized about eh agency game01:27:23 - Everyone you need is in this room01:29:27 - Is it even fair?01:36:25 - It's only mind-blowing because you never said you could do it (INSTA)01:39:42 - Anyone can make money01:44:22 - The most important part of the deals01:45:58 - What happens when it doesn't work01:49:13 - An example of the deals01:50:49 - Why businesses are created01:55:06 - The right client01:56:01 - What's a better way to grow01:57:16 - Own Your Clients02:05:20 - The first month with a client02:11:29 - Everybody's goals are so different02:12:35 - How does it work when they start sharing clients02:14:29 - how does the invoicing work?02:17:44 - The structure is determined by the people making the deal02:19:02 - types of agencies Tommy is acquiring02:22:37 - Talent acquisition is the only thing that can shorten this timeline02:25:27 - What are your goals this year?02:27:50 - "I'm just a guy who's going for it"02:29:24 - This is not for the faint of heart02:31:02 - Fortune Cookie02:32:21 - Where to find them02:33:25 - Competition is an Illusion FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing?

EDDIEInstagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREWInstagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast