#28 Persuasive Storytelling with Nick Capozzi, Head of Storytelling at Demostack
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Jun 21, 2022
37:01
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In this episode of Winning the Challenger Sale, WTCS host Jen Allen is joined by Nick Capozzi, Head of Storytelling at Demostack. They discuss how to use descriptive words and ideas to help prospects visualize themselves as part of your story and relate better to the ideas or products you're selling.
Winning the Challenger Sale