ChatGPT's Predictive Accuracy in Human Behavior

A recent study highlights ChatGPT's impressive ability to predict human behavior with a high degree of accuracy. Specifically, the research found that GPT-4 achieved a correlation coefficient of 0.85, meaning it could predict human reactions effectively in various scenarios. This capability enables the model to function as an 'infinite focus group,' allowing users to simulate interactions with diverse consumer demographics to anticipate their behaviors and preferences. The study's findings suggest that ChatGPT's predictions remain accurate even when based on unpublished data, which may reflect its sophisticated understanding of human social behavior.