The Chris Cuomo Project Why Copying Trump Keeps Backfiring
Jan 6, 2026
Chuck Rocha, a political consultant and founder of Solidarity Strategies, joins to share insights on Democratic strategies for the midterms. He discusses the pitfalls of an outrage-driven approach and why simply mirroring Trump's tactics won’t lead to wins. Rocha emphasizes the importance of relatable messaging focused on working-class issues. He argues for authenticity over performance, explaining how voters crave practical solutions and genuine connection. His insights challenge Democrats to recalibrate their strategies for real impact.
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Campaign Power Is Concentrated
- A small elite runs campaigns and shapes messaging far more than candidates themselves.
- Chuck Rocha warns Democrats are disconnected from working-class voters and must relearn how to reach them.
Raised At The Kitchen Table
- Rocha recalls sitting at his kitchen table with his mamaw as a formative political memory.
- He uses that upbringing to explain his working-class Democratic instincts and perspective.
Grievance, Not Policy, Won Trump Votes
- Trump succeeded by connecting grievance to working-class voters who feel ignored.
- Rocha says Democrats lost that economic connection and must refocus on pocketbook issues.