The Best One Yet 👠“D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.
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Oct 7, 2025 The show dives into Alex Cooper's new ad agency, showcasing a bold move in the industry. Luxury automakers like Lamborghini are now selling $5k strollers, revealing surprising trends in premium baby products. Fertility issues are fueling this expensive spending as fewer kids mean higher per-child investments. Bari Weiss's new role at CBS aims to appeal to the 70% of Americans described as 'radical centrists.' Plus, knitting is resurging, hinting at deeper economic signals.
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Handcrafting As An Inflation Signal
- Knitting and sewing are rising as inflation-driven behaviors and can act as a micro economic indicator.
- Increased DIY clothing activity signals households responding to higher prices by making rather than buying garments.
Creator-Led Vertical Integration
- Alex Cooper turned her podcast influence into an integrated ad agency that produces and monetizes the ads she stars in.
- Vertical integration lets her own creative, placement, and activation to extract multiple revenue streams from one deal.
Monetize Every Touchpoint
- Count every possible revenue touchpoint when signing brand deals and own as many as you can.
- Package creative, placement, product switches, and live activations to multiply the deal's value.