Onward, a Fundrise Production 44: Rebuilding the World Trade Center, with Tal Kerret
Mar 10, 2025
Tal Kerret, President of Silverstein Properties, shares insights from overseeing the rebuilding of the World Trade Center, a project steeped in logistical challenges and emotional significance. He discusses transitioning from tech to real estate, emphasizing innovation and risk management. Tal explores the vital role of team dynamics and company culture, likening hiring to a balanced basketball team. He also provides a unique Israeli perspective on American society, touching on cultural nuances that drive collaboration and leadership in business.
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9/11 and Silverstein Properties
- Tal Kerret recounts how 9/11 dramatically impacted Silverstein Properties, the World Trade Center's owner.
- His wife, Lisa, was en route to the WTC when the attacks occurred, while his father-in-law, Larry Silverstein, narrowly escaped death due to a rescheduled appointment.
WTC: A Symbol of Resilience
- Rebuilding the World Trade Center transcended a typical real estate project, becoming a symbol of American resilience.
- The project involved immense logistical complexities, including building atop a major transportation hub and adhering to high sustainability standards.
Built to Last
- Tal Kerret highlights the exceptional construction of the new World Trade Center buildings, designed to last for centuries.
- He emphasizes the use of ultra-strong concrete, exceeding even the Hoover Dam's strength, and advanced air filtration systems.