Onward, a Fundrise Production
44: Rebuilding the World Trade Center, with Tal Kerret
Mar 10, 2025
Tal Kerret, President of Silverstein Properties, shares insights from overseeing the rebuilding of the World Trade Center, a project steeped in logistical challenges and emotional significance. He discusses transitioning from tech to real estate, emphasizing innovation and risk management. Tal explores the vital role of team dynamics and company culture, likening hiring to a balanced basketball team. He also provides a unique Israeli perspective on American society, touching on cultural nuances that drive collaboration and leadership in business.
01:01:26
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Quick takeaways
- Tal Kerret highlights the logistical complexities of reconstructing the World Trade Center, underscoring the meticulous planning required for such monumental projects.
- The rebuilding process post-9/11 reflects Silverstein Properties' commitment to honoring victims while revitalizing the area and fostering community resilience.
Deep dives
Overview of Silverstein Properties
Silverstein Properties, a family-owned real estate company, has grown significantly since its inception 68 years ago. Originally founded by Larry Silverstein, the company shifted from brokering to owning and managing real estate, starting with a crowdfunding deal. Today, it manages an impressive portfolio of over 45 million square feet of commercial and residential spaces valued at more than $18 billion. Their focus on high-quality, sustainable developments extends across the U.S., including high-profile projects like the World Trade Center.
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