Founder's Framework From Sweet Potatoes to a $100M Family Business feat. Jessie and Adrian Capote
What does it take to turn a five-acre crop into a national brand?
In this episode, Mark Abbott talks with Jessie and Adrian Capote of J&C Tropicals, a third-generation family business built on their father’s vision and grit. They open up about the near-collapse that nearly ended it all, the decisions that turned things around, and how they’ve evolved from surviving to leading with clarity, culture, and structure.
You’ll hear:
- How their father’s hustle created a produce legacy
- What it took to rebuild after hitting rock bottom
- How generational leadership keeps the company strong
Subscribe for more founder-first conversations every week.
Connect:
→ Follow Jessie on LinkedIn: : https://www.linkedin.com/in/jessiecapote/
→Follow Adrian on LinkedIn: : https://www.linkedin.com/in/adriancapote/
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
Subscribe for more founder-first insight every week.
Resources:
→ Learn more about J&C Tropicals: https://www.jctropicals.us/
→ Subscribe to Mark’s Founder’s Framework Newsletter: https://bit.ly/3JiAaXT