Sport NZ has today launched #itsmymove - a campaign to help young women get and stay active their way.
It has been developed to address declining physical activity levels in teenage girls.
Research undertaken by Sport NZ shows young women increasingly opt out of formal sporting environments as they grow older. By age 17, the top three activities young women undertake are running, workouts and walking.
Some of the reasons they opt out include body image, judgement, time pressures, motivation and loss of fun.
Sport New Zealand Chief Executive Raelene Castle joined Kerre McIvor.
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