The fourth and final episode of the Modern-day Marketers Miniseries is about moving away from comarketing to community building. Modern-day marketers, Jonathan and Brett knew that nurturing one to one to one relationships with like-minded individuals in the marketing field would be an invaluable step in getting The Juice off the ground.
0:00 Intro
0:56 Conversation starts
2:00 Paternity leave
4:10 Marketing community
8:10 Keep sales out of it
11:10 Bad co-marketing
15:35 Transactional mindset VS long game
18:00 Example of genuine co-marketing
22:55 Outro
Join The Juice
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Follow Brett:| Twitter | LinkedIn