On this episode of the Arsenal Women Arsecast, Tim and Alex speak to some senior figures at Sky Sports about the groundbreaking rights deal that saw the channel buy the broadcast rights for the Women's Super League for three years starting from 2021-22. Tim speaks to Director of Football at Sky Sports Gary Hughes and they talk about when and why Sky got involved in the bidding process, what goes into a rights bidding process and giving the WSL the "Sky treatment."

Then Alex is joined by Sky Sports producer Nia WynThomas and presenter Caroline Barker to talk about the content side of Sky's coverage – the tactical analysis, how players might deal with increased scrutiny and criticism and the look and feel of Sky's coverage. With thanks to Alexandra Horton at Sky for helping to put this episode together.

You can follow Tim on Twitter @Stillberto : Alex @AlexIbaceta23

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The Arsenal Women Arsecast Episode 33: Sky's the limit