Dressed: The History of Fashion Gucci: The Fashion History of a Family, Part I
Dec 14, 2021
Explore the history of the Gucci family and the fashion history of the iconic brand. Analyze the accuracy of the film 'House of Gucci'. Learn about the progression of the Gucci family business and the exclusion of some members. Discuss the aftermath of war for Gucci and their growth internationally. Explore the inspiration behind Gucci's equestrian themed products and the construction of the brand's identity.
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Guccio's London Inspiration
- Guccio Gucci left his struggling family straw hat business to work at London's Savoy Hotel.
- There he encountered luxury leather luggage that inspired his future leather goods business back in Florence.
Gremalda Gucci's Exclusion
- One of Guccio's daughters, Gremalda, was intentionally excluded from the company by her father.
- Despite a key loan from her husband keeping the business afloat, she lost a lawsuit against her brothers for inheritance.
Innovation Amid Trade Embargo
- The 1935 League of Nations trade embargo forced Gucci to innovate with new materials.
- Raffia, hemp, wood, wicker, and local veal leather became key components of their products during this period.