Scripts & Scribes Ep 47 – George Heller
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Feb 21, 2014 George Heller, a savvy Apostle Manager and Producer, shares insights from his journey of creating a management company with college friends. He discusses what he seeks in prospective clients and reflects on the changing landscape of TV, particularly the impact of Fox's shift from traditional pilot season. Heller emphasizes authenticity in screenwriting and the importance of personal storytelling over market trends. Plus, he offers a glimpse into his favorite USC Heisman winner during a fun rapid-fire segment!
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USC Management Company Origin
- George Heller and three friends from USC started a management company targeting collegiate filmmakers.
- They traveled to multiple universities presenting their company to students and deans to discover emerging talent early.
Entrepreneurial Nature of Film Business
- The film business is entrepreneurial with no formal schooling or clear path needed.
- Luck, timing, and preparation granted them a platform to start their management career at USC.
Unique Spins on Universal Themes
- Look for a unique take on a universal theme when evaluating new writers.
- The writer should explore something familiar with a fresh perspective.