It's All Journalism cover image

It's All Journalism

Better News: Efforts to serve GenZ increase revenue and engagement

May 28, 2024
21:57

Executive editor Kayla Green recently wrote Better News case studies about these two initiatives to serve younger audiences. She discusses them both with host Michael O’Connell on this week’s Better News podcast. Read more about Athlete of the Week and Sumter Next Generation on BetterNews.org.

The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast, sign up for the weekly IAJ newsletter.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode