The Content Cocktail Hour

Content is Go-To-Market with Ali Schwanke, Founder of Simple Strat

Jul 2, 2024

Join Ali Schwanke, Founder of Simple Strat, as she discusses the importance of understanding audience behavior and leveraging the right channels for marketing success. She shares insights on practical AI in marketing, video production, and building trust through consistent content creation. Learn about brand investment, personal branding, and the power of quality content distribution in engaging with audiences.

22:11

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Episode guests

Ali Schwanke

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Identify audience engagement channels to stand out.

Consistency in content creation builds loyal following over time.

Deep dives

Understanding Audience Behavior for Channel Selection

It's essential to consider your audience's behavior and channel preferences rather than focusing on the medium. By observing where your audience engages, you can identify potential winning channels.

Intro

2min

Casual Conversation about Cocktails and Brand Investment

3min

Staying in Your Content Lane and Evolving Skills in Video Production

3min

Managing Multiple Brands and Personal Branding in Marketing

11min

Emphasizing Good Content Creation and Effective Content Distribution Strategy

2min

"It isn't about using video, podcasts, or any other medium. It's about understanding what your audience is doing. Are they engaging with specific channels? If they're not, that could be an opportunity for you to stand out," says Ali Schwanke, Founder of Simple Strat.

In this episode of The Content Cocktail Hour, we’re joined by the Founder of Simple Strat, Ali Schwanke. She shares her insights on the importance of understanding and using the right channels for your audience, emphasizing the power of video and content creation in building trust and driving engagement. Ali shares the success of HubSpot Hacks and explores how they've effectively balanced their own brand with sub-brands.

In this episode, you’ll learn:

The importance of content sharing and audience feedback
How to ensure your content has practical, immediate value and aligns with brand promises
How to be consistent in content creation and sticking to branding themes

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Ali on LinkedIn: https://www.linkedin.com/in/alischwanke/

Check out Simple Strat: https://simplestrat.com/

Timestamps:

[03:38] Discussing AI, HubSpot hacks, and investing in branding

[07:07] Photography and video experience leading to entrepreneurship

[12:37] Entrepreneurial focus on practical AI in marketing

[14:00] Podcasters aiming to show, not just tell

[18:28] The 7 hours trust-building rule

[20:02] Does everyone need a podcast or YouTube?