Unlocked And Now Game Pass Prices Are Going Up Too – Unlocked 709
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Oct 2, 2025 Microsoft's price hike on Xbox Game Pass Ultimate has gamers buzzing. The reveal of the Xbox ROG Ally X prices sparks comparisons to other handhelds like the Steam Deck. A staggering $55 billion acquisition of EA raises questions about its future direction and the impact of private equity. The team debates whether the increased Game Pass prices will tarnish Xbox's image. Plus, they explore potential AI influences on game quality and upcoming titles that everyone is excited about this month.
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ROG Ally X Price Reaction
- Michael recounts the announced ROG Ally X price: the top model costs $999.99 and base model $599.
- He doubts he'll buy one soon and expects the devices to be for premium hobbyists.
Reevaluate Your Game Pass Habit
- Reevaluate subscriptions and use Game Pass strategically by subscribing only when needed.
- Pause or downgrade plans if you aren't using day-one releases or PC/cloud features enough to justify cost.
Tier Restructure Targets Day-One Value
- Microsoft repackaged tiers: Essential stays $10, Premium is $15, Ultimate jumps to $30 with added perks.
- The company aims to shift value toward day-one access and cloud/resolution differentiators to justify the jump.