The Sales Podcast With Wes Schaeffer, The Sales Whisperer® The #1 Ghostwriter In The World, Joshua Lisec
Jun 17, 2022
45:31
Professional Sales Tips you'll learn today on The Sales Podcast...
- Lessons from billionaires
- They all have a process
- They have a startup they bootstrapped
- They threw themselves into their businesses for 12+ hours/day for 2-7 years
- Focused on customer acquisition
- Followed "The E-Myth"
- They saw themselves as the entrepreneur from the beginning
- They are visionaries
- Their explicit goals were to build a business so valuable they could sell it
- They do three things
- Does something better, faster, cheaper than the competition
- Makes people feel better, easier to use, less frustration
- Quicker ROI
- Earning more than they spent
Related episodes and posts
- They sell once they build a solid business
- Transition into being a meta-entrepreneur
- Now they buy and run multiple businesses in the same space and has one acquire the other
- Buy a business run by an owner/CEO who runs it like they are an employee
- They are excited, fast talkers
- They are not doing things that keep them stuck
- They are not answering customer support emails
- They are not filling out paperwork
- They are not tweaking the logo
- Legacy, emotional value
- About 85-90% of us "have a book in us"
- Gain "first-author advantage"
- Become the expert, the authority, the expert
- Mail an autographed copy of your book to your ideal prospects
- People have good attention spans for good content
- Books that get finished can become best-sellers
- Create flow
- Get the headline right
- Open the loop, open another, open another, close the most recent, then the second, then the opening loop
Gain first-author advantage."
- Be leery of tactical advice...it loses context
- Functional, emotional, economic
- Get 100% clear on your promise of value
- Title
- Subtitle
- Make a bold claim
- Overwhelm readers with functional value despite making a big claim
- Cultivate the feeling of overwhelm in the reader
- Offer them a CTA to learn more or get additional support or hire us
- Existing customers are much more likely to buy from you than a new prospect
- When they buy your book they have self-identified as someone who invests in their own growth
- Make four offers from low to high
- Book
- Course, masterclass, guide, community
- Coaching, consulting so you can engage with my team
- Done for you
- "Become Immune to Manipulation," by Noah Revoy
- Dr. Philip Ovadia, "Stay Off My Operating Table"