The opportunity is the data; the challenge is the data. Everyone agrees that data is incredibly important, but how do you convert data into a usable resource?

During this conversation, the host Chris Richardson, senior instructional designer at Pragmatic Institute, interviews Verl Allen, the CEO of Claravine, who explains the importance of implementing data standards to prevent data quality problems.

Successful data projects require an organization-wide buy-in, so Verl describes how to craft teams that can collaborate. He also talks about the future of data, specifically the role of privacy and what businesses can do to be proactive in staying