Episode 533: Building a Business for the Long Haul with Chris Ducker

What does it actually look like to build a business you can run for the long haul—without burning out? In this episode, Bradley sits down with Chris Ducker, leadership speaker, serial entrepreneur, and bestselling author of The Long-Haul Leader, Rise of the Youpreneur, and Virtual Freedom.

Chris shares his personal journey through two burnout experiences—including a 2021 diagnosis of phase three adrenal failure that forced him to completely rethink how he approached business and leadership. He reveals the lifestyle changes, mindset shifts, and practical strategies that helped him recover and build sustainable success.

This conversation digs into the difference between hustle as a season versus hustle as a lifestyle, why "busy" is a trap, and how to design your business around the life you want rather than the other way around.