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Onewheel Interview with Founder and CEO Kyle Doerksen, Vehicle Launches and more!
Aug 21, 2023
Founder and CEO of Onewheel, Kyle Doerksen, discusses the community-building movement around Onewheel and the emergence of riding groups, festivals, and events. The podcast also explores the importance of aligning companies and city policy makers for micro-mobility and discusses the advantages and challenges of domestic manufacturing. Other topics include the launch of new electric motorbikes by Ola Electric and the comparison between e-bikes and pedal bikes for shared mobility programs.
43:53
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Quick takeaways
- Building a strong community is crucial for the success of micromobility devices like OneWheel, and grassroots efforts and community events play a vital role in fostering a sense of belonging and shared excitement among riders.
- By organizing and promoting OneWheel racing events, the company is positioning itself as a participant and spectator sport that can rival popular sports like snowboarding and skateboarding, attracting both participants and spectators and paving the way for mainstream adoption.
Deep dives
The Power of Building a Community
The founder and CEO of OneWheel, Kyle Dierksen, discusses the importance of building a strong community around the micro-mobility device. He attributes the success of the OneWheel community to grassroots efforts and riders coming together to support and promote the brand. Community events, group rides, and even charitable initiatives have helped foster a sense of belonging and shared excitement among OneWheel riders. Dierksen emphasizes that communities naturally form around common interests and passions, and his advice to other entrepreneurs is to support and encourage the growth of these communities.
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Discover
highlights
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