How Gamification Is Reinventing Love & Relationships

What happens when a former gaming founder takes a hard look at his marriage — and realizes the biggest problem isn’t love, it’s routine?

In this episode, we sit down with Offer (Founder & CEO of ARYA) and Phylicia Koh (General Partner at Play Ventures) to unpack how a single moment — “Babe… what happened to us?” — sparked a new category in relationship wellness.

We dive into:

• Why routine is the “final boss” in every relationship
• How game design and psychology can rebuild intimacy
• The real meaning of gamification (and why most people get it wrong)
• Why consumer apps struggle with engagement — and how free-to-play mechanics fix it
• How AI can responsibly support human connection
• The blue-ocean opportunity in taboo or overlooked markets

From a Typeform MVP that people actually paid for… to the deeper science behind staying in love, this episode blends tech, human behavior, VC insight, and real vulnerability.

Whether you’re building products, building relationships, or both — this convo hits.

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