452. The Good and Bad of Incentives, and How to Use Them More Effectively

Brian Gubernick dives into the fascinating interplay between human behavior, incentives, and biases. Inspired by an article on Farnam Street by Shane Parrish, Brian explores how incentive-caused bias can impact decision-making, often prioritizing short-term rewards at the expense of long-term goals.

 

From real-world examples in industries like finance, medicine, and sales, Brian highlights the dangers of misaligned incentives and their potential to erode trust and integrity. More importantly, he shares actionable strategies for leaders to design effective incentive systems that align with both individual and organizational goals.

 

 

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

 

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

 

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