Brand on Purpose cover image

Brand on Purpose

Baked On Purpose Since 1790 with King Arthur Baking co-CEOs Karen Colberg & Ralph Carlton (S6EP12)

Mar 23, 2021
37:33

King Arthur Baking Company co-CEOs Karen Colberg and Ralph Carlton discuss the employee-owned company’s unique structure and the benefits and challenges of leading together, which starts with a commitment to partnership. At 231 years old, the baking products company is constantly evolving, recently undergoing a full rebrand alongside a dramatic surge in demand during COVID-19 as thousands of novice bakers turned to the kitchen during lockdowns and social distancing. Karen and Ralph talk about the company’s massive growth over the past year, how B Corp goals align with King Arthur’s business goals, and the future of baking post-pandemic. Listen in to find out what their favorite King Arthur products are, and learn more at kingarthurbaking.com


Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Julie Strickland, Nina Valdes, Michael Grubbs, and Mathew Passy

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