Strava's mission to keep people inspired and active

Strava's strategy has been to be a great partner within the industry, making sure their software works with different devices. The aim is to bring together information and help athletes tell their stories and have an athletic community. Strava started with a focus on cycling, followed by running, and now encompasses 40+ sports. The platform's goal is to keep users motivated and inspired by bridging the gap between athletes, fostering competition, sharing achievements, and providing a sense of community. Strava acknowledges the importance of personal choice and privacy, allowing users to decide how much they want to share and engage with the community. They aim to understand each user's journey and cater to their individual motivational needs.