Everybody's gone country

Melinda Newman, Billboard's Executive Editor for the West Coast and Nashville, shares insights into the resurgence of country music. She discusses Nashville's evolution into a vibrant tourist and music hub, and how streaming is expanding the genre's reach. Crossover collaborations, including notable pop artists entering country, reflect a shifting landscape. Newman highlights how authenticity is becoming paramount for artists like Zach Bryan and Kacey Musgraves, changing the dynamics of success in the industry.